Whitefish Bay is a village in Milwaukee County in the U.S. state of Wisconsin. The population was 13,508 as of the 2005 census. According to the United States Census Bureau, the village has a total area of 2.1 square miles (5.5 km²), all of it land. The city is located on the northern shore of Lake Michigan, with only Shorewood separating it from Milwaukee and all of its major attractions, conveniences and cultural, commercial and educational advantages. The median income for a household in the village was $80,755, and the median income for a family was $95,744.

Early inhabitants of the area now called Whitefish Bay included Native Americans, fishermen, and farmers. Prior to the turn of the century, Whitefish Bay became a popular destination for summer visitors from across the Midwest. In 1889, Captain Frederick Pabst, one of Milwaukee's beer barons, spent $30,000 to take advantage of Whitefish Bay's unique location in an area north of what is now Henry Clay Street, east of Lake Drive and South of Silver Spring Drive. As many as 10,000 people would visit the resort on a summer day, traveling by horse and buggy, railroad, trolley, or excursion steamer. They came to enjoy the scenic view, to ride the Ferris wheel, attend daily concerts (double concerts on Sunday), rent rowboats, watch outdoor movies, and dine on whitefish netted daily in the Bay. The resort popularity faded in 1914, and the park closed. In 1915, the land was subdivided into 17 residential lots, and today 13 homes are located on the former resort shoreline property.

Whitefish Bay's emphasis on education began when farmers in the area demanded local schooling for children living in the Bay. In the Spring of 1892, the 300+ residents organized their own government and school system independent of the Town of Milwaukee. After a duly organized election on June 7, 1892, the area was incorporated and became the Village of Whitefish Bay. A school was built on a triangle of land now know as Old Schoolhouse Park, across from today's public library.

Today, the Village of Whitefish Bay is a predominantly single family residential community, covering an area of 2.4 square miles, with a population of approximately 14,000 people. The Village is home to over 4,800 residential properties and over 100 commercial properties. There are approximately 330 businesses located within the Village. There are several schools within the Village, including a public high school and private high school. The Village is bordered on the south by the Village of Shorewood, on the west by the City of Glendale, on the north by the Village of Fox Point, and on the east by the shores of Lake Michigan.

Given that Whitefish Bay's average incomes are relatively favorable, residents have their choice of many attractive communities throughout Southeastern Wisconsin. In recent surveys, Whitefish Bay residents have expressed the following reasons for their preference to live in Whitefish Bay:

• a sense of community
• high quality public and private schools
• well-maintained private and public property
• diverse and well maintained housing stock
• attractive location near Lake Michigan and downtown Milwaukee
• convenient shopping on Silver Spring Drive and at Bay Shore Mall
• a safe environment
• excellent local government services